Challenge

The team at RM Medical Search needed to have access to easily change landing pages on their website for their dynamic marketing campaigns.

Analysis

This task presented several unique issues. First, we were very limited by the access their current website provider allowed. We were unable to create new web pages, and changes to the current site would be costly and time prohibitive.

Solution

With the client’s permission, we built a sister site that was almost identical to the original site with a slight variation in the URL. All links of the navigation bar would take the end user back to the original site so that it would be almost undetectable for visitors to know they were on two different sites. See for yourself…

Actual Website

Landing Page

Recruitment Videos

Challenge

Traditional methods of reaching candidates were becoming less and less effective for RM Medical Search.

Analysis

Current research shows that online traffic is bombarded with excess information while browsing. Studies also show that video content tends to perform better and can lead to increased CTR (click-through rates) of about 41%.

Solution

Mayhall Marketing wrote, shot, directed, edited and produced short recruitment videos suitable for placement in all modes of digital communication.

Business Collateral

Marketing Campaigns

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Email Campaigns
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Text Message Campaigns
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Direct Mail Campaigns